I’ve just had to build a new author website from scratch.
I recently changed website provider and host, and as my old provider didn’t allow me to export data I was forced to start again.
It focused my thinking on this question: Who am I reaching out to and what information should I be providing them with?
I tried to be all things to all people with my old one. Information about my books, me and my writing for the reading public—but I also had pages dedicated to indie authors to help them navigate the tricky shoals of publishing.
I realise now that’s not the way to go. The two purposes are at odds. I imagine readers found it confusing and, to be brutal with myself, uninteresting.
And authors? … well, frankly, my pages palled in the face of many other sites that actually are dedicated to them.
I realised that my purpose as an author is to concentrate on readers.
That brought me to another question: How interested am I in behind-the-scenes information about the books I read and their authors?
In relation to books the answer was that it tickles me to know what inspired a story.
In relation to authors it was wanting to know a little about their lives—only as much as they’re willing to give, of course—and how that has steered their stories.
So … today I’m announcing my new website is ready to receive visitors.
My new author website
It welcomes old fans and new.
Each of My books has a dedicated page containing cover image and a snapshot of the story. They have a story-behind-the-story segment, my favourite review, and a slideshow gallery of photos that show the story locations. Two also have video trailers.
My About pages contain personal as well as professional information and, again, slideshow galleries depicting my past and present; nonsensical stuff such holiday pics.
Then there’s a Photo albums page where all of the slideshows reside in thumbnail presentation with captions.
I’ve kept a blog and, in fact, expanded it to two. There’s My World of Books which will continue to focus on book reviews and author interviews, but with forays into the wider world of publishing from the readers’ viewpoint. My new blog, Travel Tales, combines my love of writing with my love of travelling and gives yet another insight into my private life.
What anyone desires with their website is to engage the visitor, pique their interest and, ultimately, want them to stay and investigate.
Come visit. alanawoods.com