When I was new to e-publishing Jason Matthews’ earlier guides were an invaluable help. So when I learned he had a new one out and that it contained mostly new information I was immediately interested and bought it.
It was the title that grabbed my attention—Self publish … with Amazon, Apple, Google and other major retailers—because to date I’ve remained exclusively with Amazon but always wondered what was entailed to go with the others.
Now I know.
A misconception I’ve held is that Smashwords is a retailer, like Amazon. It isn’t. It’s so much more. It’s a distributor as well, and distributes to all the major retailers. So by publishing with Smashwords you’re simultaneously publishing with Barnes & Noble, Apple, Kobo etc. This was a big learning curve for me. As was how to go about it.
In this guide Matthews leads us through all aspects of publishing. There’s a lot on promoting, blogging, and the benefits of figuring out what you want to do and starting it early.
There is also valuable information about, but not limited to, print publishing, cover design, editing including beta readers, and getting reviews.
And then there are the step-by-step instructions for formatting books in line with the requirements of the various retailers. As I’ve said, these are the sections that were of most interest to me.
I imagine this will quickly become one of the must-have guides for anyone serious about publishing, promoting and marketing their own books.
My guest this week needs no introduction, to the indie author community at least. He’s considered close to being a superstar by the many he has helped towards publishing with his self-help books. But he’s also a novelist with two huge-in-scope works of fiction to his credit.
Alana: Jason Matthews, welcome, it’s a real pleasure to have you here today. Before we talk about your many activities and books could we find out a little about you. You live in California; have you always lived there?
Jason: Thank you, Alana, for the very kind reception. I was born in Chapel Hill, North Carolina. Unfortunately my parents divorced when I was a baby, and my mother, sister and I moved around quite a bit. We also lived in Massachusetts and Ohio while spending summers with Dad in Colorado and Oregon. I returned to North Carolina for college and then moved permanently to California in 1991. I love this state.
Jason formerly lived in Truckee, California. Here he is enjoying some ‘big snow’
He now lives in Pismo Beach, California
Alana: You are also one of that rare breed, a full-time author who actually makes your living by writing—when did you reach that point?
Jason: I used to be a house painting contractor and just didn’t have the time or energy to follow through on a dream of writing my first novel. It took several years and probably never would have been written without taking substantial time off from painting. When I started selling my third book I broke free from painting and focused entirely on writing and marketing. The money wasn’t consistent and I used up all of my savings, but eventually things got better.
As you know it’s very difficult to earn a living on one or two books. I now have five titles selling as ebooks and paperbacks, but I also sell a video course, work as an author consultant and even do speaking engagements. It takes those other sources of income to pay the bills, and still there are times when it feels like just scraping by.
Alana: Well, let’s first talk about the publishing self-help books because they’re how many hundreds, if not thousands, of authors have first discovered you. There are three, I believe. What subjects do they address?
Jason: The titles are indicators of what they’re about.
HOW TO MAKE, MARKET AND SELL EBOOKS—ALL FOR FREE is an overview and training program for authors wanting to self-publish, and it specialises in using free methods when possible or recommending inexpensive alternatives, like with cover design for example.
Two important chapters within that book were about making blogs and websites, but there wasn’t enough time to go into thorough detail so I wrote HOW TO MAKE YOUR OWN FREE WEBSITE: AND YOUR FREE BLOG TOO where those subjects could be properly covered, and also the book would appeal to people who were not authors.
Alana: And the third?
Jason: A very important chapter in that book was about SEO (search engine optimisation), but again the subject was so large it really needed its own book, so I also wrote GET ON GOOGLE FRONT PAGE.
Alana: You’re active on so many fronts. I know you have a Facebook group because that’s how I first found you over a year ago, and you also host a weekly Google+ hangout about publishing that you post to YouTube—would you tell us about those, but also all the other ways you’re active publishing-wise.
Jason: The Facebook group came about as an example from the self-publishing book. I give examples of doing things I recommend, so for Facebook I created a group page and a fan page. Three and a half years later the fan page is a total dud but the group page has over 1800 members.
Google Plus is super because it has such a dynamic platform with features like hangouts. What’s really nice is that I only use it for writing associates and not for friends or family. I do an Indie Authors show on Google Plus that becomes YouTube videos, and I’ve even had the pleasure of interviewing Alana Woods for an episode on essential writing tips, which was a great show that is still helping others.
Alana: A plug! Thank you.
Jason: My pleasure.
Alana: What you’re describing here is building a platform, isn’t it.
Jason: Yes. I work to build an author platform consistently over time. My blogs are very important, and I post regularly. Also YouTube is fantastic. If I can think of something that will make a good video, I always try it. Forums for writers and readers are good too, but there’s only so much time so it’s primarily Goodreads. Lately I’ve been doing more speaking events, and it’s really exciting to work with a live audience.
Alana: What are the types of groups you speak to? Are they primarily writing based?
Jason: Primarily, yes. I’ve spoken and made presentations about the self-publishing experience at a few paid writing conferences, so hopefully that will continue to grow. The focus is usually an outline of what it takes to sell books and the things writers often do to become successful. I’ve also presented to smaller, less formal gatherings like book signings or release events. I’ve talked to classrooms at schools and presented at libraries, where an interesting mix of people show up. I’ve done many radio interviews and also consult individual authors who want help with projects.
Alana: Let’s talk about your novels now. I’m familiar with two, JIM’S LIFE and THE LITTLE UNIVERSE—I’ve read and reviewed both. They deal with such big issues I’m going to wimp out and ask you to tell us what they are.
Jason: THE LITTLE UNIVERSE began as a way to think about our place in the universe, other planets, other intelligent life and how we might all be evolving together. Obviously these are big subjects with profound, even unanswerable, questions. The book is really about creating a project that displays those things in a way we might be able to learn from it, and of course I’ve taken some liberties with what I believe we might find if we had a universe and all its mysteries at our fingertips.
Alana: It kept me interested! And JIM’S LIFE, which, I didn’t realise when I read it, is the sequel to THE LITTLE UNIVERSE—not that I think it’s necessary to read them in order. But I think JIM’S LIFE is my favourite of the two.
Jason: That’s great to hear, Alana, because many readers have told me the opposite, and I like them both for different reasons. JIM’S LIFE is about a teenage boy who suffers a life-changing accident. The trauma affects his brain function and vision in a way that gives him the ability to see the light fields with living things, like the auras and chakras of people. In time he learns to work with the light fields and becomes a healer, even considered a miracle healer. What complicates things is the accident he endured was a result of running from a crime. So he is on trial for a crime as the world realises his unique healing abilities, which brings the philosophical and spiritual nature of the story to the forefront.
Alana: You present such a conundrum for the reader to come to grips with! It’s terrific.
Jason: Thank you.
Alana: You also have other works to your credit. I’m unfamiliar with them so could you give us a rundown?
Jason: Presently I just have some short stories on Amazon, and I’ve written a screenplay called Minor Extremes that is collecting dust on my shelf. It’s about a young man’s effort to bring the sport of extreme skiing from obscurity to the limelight and the lengths he’ll go to make his dream a reality.
Alana: I hesitate to ask the next question because you sound as though it might be difficult to fit anything else in to your schedule, but I’m going to anyway. Are you working on another book or project? If you are can you tell us about it, or is it too early to be revealing ideas, themes and plot points?
Jason: Yes, it’s important to create new content, and I’ve made the mistake of only marketing existing titles for far too long. I’m working on the third novel of the series …
Alana: Sorry to interrupt but, GREAT. I can’t wait to see where you take things.
Jason: That’s perfectly okay … and I have a nice critique group reading along the way. That is so helpful for edits and suggestions, wish I did more with critique groups before! This story is about two girls, sisters with different mothers, who are born with a cellular mutation that enables them to have special abilities and powers. They are viewed by the world as the next stage for humankind. How they use their powers is up to them, and the conflicts arise from the public pressures, their own internal struggles and with each other.
Alana: These are all subjects you’re obviously intensely interested in. Would you tell us how that interest arose and how you continue to pursue them.
Jason: As a kid I was always fascinated by the universe and our own human evolution. How did we get to where we are and where might society be heading in the future? When one spends time contemplating these things, subjects like science, religion, spirituality, environment, relationships and more come into the picture. I think my novels touch on all of those subjects, hopefully in a fun way leaving room for interpretation and without coming across as one way of thinking or as preachy.
Alana: Definitely not preachy, but I have to say they opened up my mind to so much more than I’ve previously thought about. Jason, thank you so much. It’s been an absolute pleasure to find out more about the man as well as the author.
Jason: Thank you so much. What a pleasure it is getting to know and working with authors all over the world, like you, Alana