|Posted by Alana Woods on August 23, 2014 at 7:00 PM|
This week an article I wrote on branding yourself featured on the blog of self-publishing guru Jason Matthews.
It's reproduced in part here, on my own blog, and if you'd like to read it in its entirety just take this link to Jason's page.
Intrigue Queen, Branding an Indie Author
It’s no secret indie authors need to market their books, but how many are branding themselves? It’s one thing to pick a genre and produce multiple books, it’s another to intentionally build a brand.
This is why we can learn a few things from Alana Woods, who splits time between the UK and Australia. Besides writing gripping novels (winner of the Australian Fast Books Prize for Best Fiction), she’s a source of great ideas on writing and marketing.
Alana, how does an author brand herself?
Every indie author knows that promotion and marketing is our own responsibility.
It isn’t essential, but to focus my mind I made a business plan and it consists of this.
1. A brand to build exposure—Alana Woods is the Intrigue Queen. I chose this because I write suspenseful thrillers. It’s the central theme around which I market my product.
2. My target market—The narrow market is book publishing. The wider market is the entertainment industry as books not only compete with other books but also TV, cinema, games etc.
3. My product—What I write, packaged in books.
4. Where my product sits in the market—Narrow market: genre. Wider market: books.
5. Where to place my product—Online and/or physical book stores, direct selling.
6. My goal—To be the top selling author in my genre.
7. Strategies to achieve my goal—Promotion and marketing. Currently it revolves around ebooks and paperbacks. Eventually it will include audiobooks and foreign translations.
8. Hanging on to the apron strings of 7 is the question: are there any circumstances unique to me as an Australian author?
Find out how I implement my business plan by reading the full article on Jason's blog.
Categories: Author interviews featuring Alana Woods
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